What is SEO?
Imagine, you opened the best restaurant in your city and spent a lot of money and effort in building and decorating, hiring staff, etc. But the only issue is your restaurant is on the outskirts of city and even worse thing is that there is no road that leads up to your entrance.
Do you think there is any chance that Restaurant will generate revenue?
But you might be thinking which Idiot in his right mind will open up a restaurant in this no-where land. But that’s exactly what happens when you start a website.
Every website starts right here in the middle of this “no-where land”.
There are millions of websites on the Internet and most people never go past the usual Facebook, Youtube, Instagram, Pinterest etc.
And the only way to be discovered for the rest of websites is either through these Social Media Networks or “The Genie of this Internet Age” Google.
But the problem is, 80% of the people who search for something on Google never go to page 2 of search results. And there are only 10 slots available on the first page.
I know, you can connect rest of the dots.
Search Engine Optimization (SEO) is basically the process of optimizing your site and content in such a way that it appears on first page of Google.